THE STUDIO

Defined by design, craft and commercial understanding, NOT THE WOLF helps communicate core business messaging with physical or digital environments. Shaping how people feel and interact with brands. With a genuine interest in individuals and businesses, time is taken to really understand the goals of the project. To solve a problem you need to look at the whole picture, ask questions, understand the competition, experiment. Make it emotive, make it beautiful, make it simpler. To open up new audiences which in turn open up new possibilities. The needs of every client is different, as well as working with businesses at various stages, from founder-led brands just starting out, or as they evolve, to established businesses ready for a new chapter. The same focus and energy is applied to all. Creating a clear way forward, through curiosity, collaboration and conversation, to transform companies, products and brands. The studio brings highly experienced agency-calibre brand thinking to projects through a simple creative director led structure. Taking your project seamlessly from the first conversation to final results.

Big agency experience, independent studio simplicity, always with creative and commercial thinking.

SERVICES

BRAND POSITIONING

Firstly it's about getting to know you. By understanding where your brand currently stands, how it compares to key competitors and where it exists in the market. It is key to finding out why you do what you do and what makes you special. This creates the foundation everything is built on.

BRAND IDENTITY

After understanding your story and establishing a narrative, building an identity to align with it is the next stage in bringing a cohesive identity together. Time to create, explore and collaborate with you to develop a brand that is individual and will resonate with your audience. This is not only how you look, but how you sound and how you act. A brand personality that is created through visual identity, tone of voice and a digital presence.

LASTING RELATIONSHIPS

Relationships like brands evolve. So once your brand is out in the world you may still need some support, whether that is digital assets, art direction for a photoshoot, a campaign or just some well placed advice to build on what went before.

Positioning and identity Brand strategyNamingVisual identityPrint & editorialCopywritingPhotographyArt directionCampaignEnvironmental design Art direction and styling Photographic art directionStylingSpaces and interiors

WORKING WITH NOT THE WOLF

CREATIVE DIRECTOR

Alexandra Shallish

I'm the founder and creative director of NOT THE WOLF. With a background as an agency creative director and with years of design and art direction under my belt, I have accumulated a breadth of experience working with large global brands, publishing houses, advertising agencies and for boutique clients. I've enjoyed leading teams, being part of mentoring schemes and given industry talks. The studio is creative director led, meaning I'm hands on with every project, from the first conversation to end results and building ongoing partnerships. As brands evolve, I'm keen to maintain a sense of emotion and personality in everything NOT THE WOLF creates.

CLIENTS

Agency experience

National TrustLloyds Banking GroupHomes & AntiquesGarden's IllustratedSkyMitieWestonbirt ArboretumWillis OwenAXAOcadoSunLifeUniversity of BathBBC WildlifeRACHitachiLex AutoleaseSt ModwenBabcockAnglo AmericanLeaseplanKPMG

COLLABORATIONS

Flexible team

NOT THE WOLF is run as an agile studio, where the right team is brought together to maintain experience and expertise throughout each project, creating the best outcome for clients. A trusted and professional group of creatives to accommodate a range of project sizes.

Creative direction for agencies and in-house teams

I also work with agencies, brands and creative teams, when additional senior creative leadership or hands-on direction is needed. Get in touch