Synergist is an all-in-one agency management software platform, connecting projects, resources, and financials all in one place, giving real-time data to agencies and consultancies, for them to see problems coming and make smarter moves for their business. With the platform being given a refresh the brand needed to keep up. By looking at where they were in the market and how the brand could communicate the strength of partnership, we looked at making the identity clean and approachable. Balancing both technical know-how with deep industry knowledge and a people first approach. The colour palette was brought through from the platform and a new identity was built around the concept of clarity. Brand guidelines were created for consistency, alongside a story of the brand evolution which was created for the business to roll out with the team.