THE STUDIO

Defined by design, atmosphere and commercial understanding, NOT THE WOLF helps communicate core business messaging with physical or digital environments. Shaping how people feel and interact with brands. With a genuine interest in individuals and businesses, time is taken to really understand the goals of the project. To solve a problem you need to look at the whole picture, ask questions, compare data, experiment. Make it emotive, make it beautiful, make it simpler. People working together to tell stories, that is what build's interest and creates change. The needs of every client is different, as well as working with businesses at various stages, from founder-led brands just starting out, or as they evolve, to established businesses ready for a new chapter, the same focus and energy is applied to all. Creating a clear way forward, through curiosity, collaboration and conversation, transforming companies, products and brands.

Big agency experience, independent studio simplicity, always with strategic and conceptual thinking.

SERVICES

Brand strategy and identity Brand strategyPositioningNamingIdentity designMotion designArt directionCopywritingCampaignsEditorialDigital designBrand guidelines

Art direction and styling Photographic art directionStylingProp stylingSpaces and interiors

WORKING WITH NOT THE WOLF

CREATIVE DIRECTOR

Alexandra Shallish

I'm the founder and creative director of NOT THE WOLF. With a background as an agency creative director and with years of design and art direction under my belt, I have accumulated a breadth of experience working with large global brands, publishing houses, advertising agencies and for boutique clients. I've enjoyed leading teams, being part of mentoring schemes and given industry talks. The studio is creative director-led, meaning I'm hands on with every project, from the first conversation to end results. Often building ongoing partnerships. As the world moves quickly around us and branding evolves, I'm keen to maintain a sense of emotion and personality in everything NOT THE WOLF creates.

CLIENTS

Agency experience

National TrustLloyds Banking GroupHomes & AntiquesGarden's IllustratedSkyMitieWestonbirt ArboretumWillis OwenAXAOcadoSunLifeUniversity of BathBBC WildlifeRACHitachiLex AutoleaseSt ModwenBabcockAnglo AmericanLeaseplanKPMG

COLLABORATIONS

Flexible team

NOT THE WOLF is run as an agile studio, where the right team is brought together to maintain experience and expertise throughout each project, creating the best outcome for clients. A trusted and professional group of creatives to accommodate a range of project sizes.

Creative direction for agencies and in-house teams

I also work with agencies, brands and creative teams, when additional senior creative leadership or hands-on direction is needed.