Firstly it’s about you. Finding out about your business, your project and importantly your end goal. By asking questions, listening, fact finding, understanding who your competitors are and what your audience wants. I’m able to outline a clear brief and bold strategic direction.

Concepts, creativity, fun and experimenting. I find the hook, the message and the style. By using exploration and influences from design, art and a mix of cultures, I’m able to look for the unexpected, while keeping it firmly routed in the core objectives. This is where the magic happens, leading to a compelling and unique approach where your project takes shape.

After discussion and decisions I craft the design and detail. Making sure the visual language can work seamlessly across all touch points; from logo’s, visual identity, corporate communications, motion design to websites. Beautifully designed, imaginatively expressed and expertly communicated to your audience.

Making sure you have all final artwork, assets and installations in place, how your project or brand resonates now and in the future needs to be nurtured. So it creates the ultimate impact. I can provide you with guidelines, ongoing design support or creative direction that can help keep momentum post launch.