Not The Wolf was founded by Alexandra Shallish. Ex-agency Creative Director, experienced in branding, graphic design, advertising and art direction. Leading teams, growing businesses and giving industry talks. Clients have included an eclectic range from technology and innovation to education and environmental.Whether it's increasing your revenue, attracting new customers or employee satisfaction, having meaning and intent behind your brand or communications will not only build purposeful foundations, but also connect your audience with powerful ideas that resonate with their own aspirations and ambitions.
Big agency experience, small studio simplicity, always with strategic and conceptual thinking.
It's no surprise that an optimistic and positive mindset can improve many areas of your life. The contagious effect of good energy in branding and design can also change businesses. It has even been proven that the emotional attachment towards a brand can influence purchase power and increase brand loyalty. Keeping a brand, product or service front of mind. I love working on projects that ignite a passion in people and start telling a story that can build and make an impact. I'm ready to work with you on yours.
Why work with me?
NOT BEING NEGATIVE
By feeding optimism, positivity, encouraging behaviour and supportive actions, it has a knock on effect. Not the opposite. Not The Wolf. So whether I am working with a well established B Corp, or an energetic start-up, let's get the job done, but enjoy the ride doing it.
NOT GIVING UP
Some projects aren't easy. The subject matter may be complicated, sensitive or new. Sometimes digging deeper to really find out what the message is, or find the right approach is needed. At times a new perspective may be the best option. Whichever direction your project takes, I will help you get the best outcome.
NOT LOOKING BACK
The world is changing at a fast pace. Technology and innovation is driving us forward meaning brands have the opportunity to flex across many touch points in a variety of increasingly exciting ways. I'm always learning and approaching projects with a forward thinking mindset.
NOT PLAYING IT SAFE
Nobody needs to see another lightbulb, jigsaw or chess board analogy. I like to keep things fresh. Look in places for inspiration that seem a bit random. Then bring it together like a finely tuned orchestra. Keep pushing for new. Keep pushing for different. Keep pushing to stand-out.