Deutsche Craft is a b2b jewellery distribution business based in Ireland and sourcing high-end jewellery from Germany. With deep rooted knowledge in the jewellery sold and with strong partnerships in the industry, the business was moving with ambition. From working predominantly as a b2b partner there is a desire to move the business into a consumer space also. So with this in mind the brand identity needed to accommodate both as the business grows. Working in collaboration with Jan the founder of Deutsche Craft, there was a real sense of style and flair that Jan exudes. The brand needed to reflect this and at the same time be grounded in sophistication and heritage. By creating a monogram it acted as a recognisable symbol that could be expanded as a pattern and used across all areas. With a rich colour palette it gave some depth to the more delicate elements in the brand, such as the artistic backgrounds and textures used in softer tones to compliment. The business is positioned ready for growth.