Synergist is recognised as the top agency management system in the UK. With a fresh update to their platform they needed a visual identity that aligned with the contemporary, clear and vibrant UI that was developed for the platform.

By delving into the business and understanding the key aspects off what makes Synergist and their people different, it needed a positioning strategy that reflected not only their service, but also the people customer’s are interacting with. This meant the visual identity needed to be clean, but with an element of warmth and playfulness to it.

The Date Pie shape is derived from pie charts and semicircles used across the Synergist product. It can be used as a full circle, semicircle or 3/4 pie. It is important that it isn’t used excessively, in order to maintain a professional feel to the brand.

It is flexible to use as a container for text or to create simple infographics if needed. The Date Pie can be used in any colour and in a combination of sizes, giving it flexibility to adapt across the whole visual identity.