Needing to stand out from the competition and attract undergraduate students, UWE Bristol required a proposition and campaign expression that was appealing and honest. Taking their overarching brand essence – A university for the real world – we extended it into their undergraduate recruitment proposition – More than a degree, a 360° experience.

Highlighting all the aspects of university life, a 360° graphic was created to instantly conveys the experience, with each angle representing an aspect of university life, from study, joining clubs, finding accommodation, to the more emotional impact of being away from home and making new friends. The angle was then used as a the graphic language across the campaign communications.

Embarking on over 20 photoshoots across all campuses’ allowed us to capture the authenticity of studying at UWE. We showed both the personal interactions between friends or having reassuring tutor support, as well as the facilities on offer. Using 4 stylistic approaches alongside general photography gave them an own-able style that made a bigger impact. Including; Tunnel View, Overhead, Straight-on and Split-screen.